| From Onset to ACCESS: Milestones in Flossing History
Introducing The REACH® ACCESS™ FLOSSER REACH® ACCESS™ Update on Periodontal Disease From Onset to ACCESS: Milestones in Flossing History BC - Prehistoric Europeans invent flossing, according to an archaeological discovery of ancient teeth with flossing marks, possibly made from animal sinews or tendons. 1819 - New Orleans dentist Levi S. Parmley writes first book advising that daily use of waxen silk thread between teeth will keep teeth and gums disease free. 1896 - Johnson & Johnson introduces dental floss to American consumers. 1941 - Johnson & Johnson switches from silk floss to nylon as a result of increased demand for silk to create parachutes during World War II. 1948 - Dr. Charles C. Bass publishes seminal study linking daily flossing to the prevention and, in early stages, reversal of periodontal disease. 1996 - In 100 years of floss making, Johnson & Johnson’s oral care brands sell over 1 million miles of dental floss – enough to wrap around the earth more than 62 times. 2003 - Johnson & Johnson REACH® introduces a revolutionary way to floss with the REACH® ACCESS™ FLOSSER. Introducing The REACH® ACCESS™ FLOSSER June 20, 2003 (Skillman, NJ) -- Johnson & Johnson REACH®, pioneers in floss technology, introduce the REACH® ACCESS™ FLOSSER --a new tool that will revolutionize the way people floss. The REACH® ACCESS™ FLOSSER provides a modern solution to common flossing dilemmas and enhances the overall health and beauty of your smile. According to the American Dental Association (ADA), flossing at least once daily combats gum disease, enhances the beauty of your smile and increases your overall health. Despite the many benefits, some 87% of consumers still floss infrequently, or not at all. Hygienists say patients fail to floss because they forget, are too lazy, and are reluctant or unable to put their hands in their mouth. Enter The REACH® ACCESS™ FLOSSER -- The Latest Oral Care Accessory With its unique ergonomic design, the REACH® ACCESS™ FLOSSER makes flossing as easy as
brushing! In fact, you will no longer have to put your hands in your mouth. Convenient, disposable
snap-on heads are filled with shred resistant floss, and the toothbrush style handle with comfortable,
easy-to-hold grips and an angled neck reaches back teeth where most problems begin. Plus, it fits
neatly into your toothbrush holder to serve as a daily reminder and it can be easily taken with you Sure to become the must-have beauty accessory, the REACH® ACCESS™ FLOSSER will be available in September in three fashionable color choices (aqua, raspberry and lime) for men and women. Experts Agree -- A Healthy, Beautiful Smile Is The Ultimate Style Statement According to celebrity dentist and expert on cosmetic dentistry Dr. Marc Lowenberg, “Flossing is a critical step in the quest for a beautiful, healthy smile. It helps prevent plaque build up and gum disease, the leading cause of tooth loss for American adults. Research also indicates that it offers multiple benefits to your overall health.” Lowenberg, whose patients include top models and actors who rely heavily on his expertise to keep them looking their best, will recommend the REACH® ACCESS™ FLOSSER to his patients to help them maintain their million dollar smiles. Another proponent of the beautiful smile, Hollywood Style Impresario Steven Cojocaru, insists that a gorgeous, healthy smile is an important accessory to have. "My favorite Hollywood smiles include Cameron Diaz, Halle Berry, Brad Pitt, Ashton Kutcher, and Beyonce Knowles. And you can bet on my designer shoes that they are regular flossers!" says Cojocaru. According to Cojocaru, “We should all take a cue from Hollywood and put our smiles at the top of our fashion list.” He suggests that the REACH® ACCESS™ FLOSSER could be a key thing to try or buy this season. “Without healthy, beautiful teeth, that new pair of shoes, or great handbag just won’t cut it.” The REACH® ACCESS™ FLOSSER will be available at mass drug and food retailers nationwide starting in September of 2003. The handle with 8 disposable snap-on heads will retail for $2.69, the handle with 22 disposable snap-on heads will retail for $4.49 and the refill pack with 28 disposable snap-on heads will retail for $4.49. REACH® ACCESS™ Update on Periodontal Disease: What You Need To Know Gum disease, also known as periodontal disease, is the leading cause of tooth loss in American adults today. Patients can be active in controlling periodontal disease with regular dental care and daily brushing, flossing and rinsing. Despite the fact that most Americans (78 percent) know that daily flossing can help prevent gum disease, cavities and loose teeth, only 24 percent of all U.S.. households use floss, according to a recent national survey sponsored by McNeil-PPC, Inc. Of these, only 2.5 percent floss regularly – even though the American Dental Association (ADA) recommends flossing at least once daily. As a solution to this national problem, Johnson & Johnson REACH®, pioneers in floss technology are pleased to introduce The REACH® ACCESS™ FLOSSER -- the latest weapon in the battle against periodontal disease. Armed with this revolutionary new product and the following facts on the disease, your readers now have the tools to help prevent the effects of periodontal disease. The Perils of Periodontal Disease. Even a little bit of plaque can go a long way toward developing periodontal disease. Plaque is a sticky bacterial film that constantly settles above and below the gum line, irritating the gums. Unless it is removed daily by brushing and flossing, plaque can build up, further irritating the gums. Subsequently, bacterial infections may result. These bacterial infections destroy the attachment fibers of the teeth and supporting bone, causing pockets to form. When pockets form, teeth separate from the gums and eventually become loose and fall out. In its earliest stages, periodontal disease can be controlled by daily brushing and flossing to break up or remove the bacterial buildup, especially between teeth. Gum disease affects three out of four adults, according to the ADA. Flossing Should Be a Family Affair. Having a family member with periodontal disease may endanger the entire household, according to the AAP. Research suggests that the bacteria that causes periodontal disease can be passed through saliva. Experts say the family that flosses together stays healthy together -- from the oldest member down to the youngest. Children should begin flossing when their teeth begin to touch, while parents should floss daily to help ward off the bacteria that leads to gum disease. The Way REACH® ACCESS™ will Revolutionize. Knowledge may be power but it doesn’t always translate into action. The ADA recommends flossing at least once daily. Still, 75 percent of adults ignore the daily routine and fall victim to periodontal disease. Hygienists say patients fail to floss because they forget, are too lazy, are reluctant to put their hands in their mouth, have hands too big to fit in their mouth (as is the case with men), or suffer from arthritis which makes it difficult to floss. According to a 2002 McNeil-PPC, Inc. survey, 12 percent of Americans who don’t floss lie to their dentists and hygienists about doing it. Hygienists expect The REACH® ACCESS™ FLOSSER, which offers an array of benefits and solutions for non-flossers, to help turn these numbers around. The REACH® ACCESS™ FLOSSER with its convenient refills, toothbrush-style handle with non-slip rubber grip and angled neck lets you reach back teeth where most problems begin -- without putting your hands in your mouth. Plus, it fits neatly into your toothbrush holder to serve as a daily reminder so you won’t forget. The REACH® ACCESS™ FLOSSER will be available at mass retailers nationwide starting in September of 2003. The handle with 8 disposable snap-on heads will retail for $2.69, the handle with 22 disposable snap-on heads will retail for $4.49 and the refill pack with 28 disposable snap-on heads will retail for $4.49. |